Cookie Policy

Cookies are small text files stored on your device by your browser. "Similar technologies" includes things like localStorage and sessionStorage, which work the same way for legal purposes.

Under the UK Privacy and Electronic Communications Regulations (PECR), the UK GDPR, the EU GDPR and the EU ePrivacy Directive, we must:

• tell you clearly what we use and why,
• obtain your prior, freely-given, specific, informed consent for anything that is not strictly necessary, and
• make it as easy to withdraw consent as it was to give it.

We keep this site deliberately lightweight. The full list of cookies and storage items we set is below.

a) Strictly necessary (no consent required)

These are required to remember your cookie choice so we don't ask you again on every page. They are exempt from consent under PECR Reg. 6(4)(a) and the equivalent EU ePrivacy carve-out, because they are strictly necessary to provide a service you have explicitly requested (recording your consent decision).

b) Analytics (consent required)

Only set if you opt in via the banner. We use Google Tag Manager to load Google Analytics 4 (GA4), which helps us understand which pages are useful so we can improve the site. GA4 IP addresses are truncated by Google and not stored. No advertising features, remarketing, or Google Signals are enabled.

c) What we do NOT use

• No advertising or remarketing cookies (no Facebook/Meta Pixel, no Google Ads, no LinkedIn Insight, no TikTok Pixel).
• No preference cookies (we have no language switcher, theme switcher or login).
• No third-party social media embeds that drop cookies.
• Our contact form is submitted to Web3Forms only when you press send. Web3Forms processes the submission server-to-server and does not set any cookie on your browser through this site. See the Web3Forms privacy policy.

• Strictly necessary storage (consent record): PECR Reg. 6(4)(a) / EU ePrivacy Art. 5(3) exemption. The lawful basis for any related personal data under UK & EU GDPR is our legitimate interest (Art. 6(1)(f)) in honouring your privacy preferences.
• Analytics cookies: your consent under PECR Reg. 6 / EU ePrivacy Art. 5(3), with UK GDPR & EU GDPR Art. 6(1)(a) as the lawful basis for the resulting processing.

Google Analytics is operated by Google LLC in the United States. Where data is transferred outside the UK or EEA, Google relies on the EU–US Data Privacy Framework, the UK Extension to the Data Privacy Framework, and/or the European Commission's Standard Contractual Clauses together with the UK International Data Transfer Addendum. No transfer happens unless you give consent.

Durations are listed per cookie in the tables above. Our consent record stays in your browser until you clear it or withdraw consent. Google Analytics cookies last up to 2 years from your last visit; GA4 user-level data is retained on Google's servers for the minimum we can configure (currently 2 months).

You can change your mind at any time:

• Use our cookie preferences centre to grant or withdraw consent for analytics.
• Block or delete cookies in your browser settings (instructions for Chrome, Firefox, Safari, Edge).
• Opt out of Google Analytics across all sites with the Google Analytics opt-out browser add-on.

Refusing analytics will not affect your ability to browse, contact us, or use any feature of the site.

You have the right to:

• access the personal data we hold about you (Art. 15);
• have inaccurate data corrected (Art. 16);
• have your data erased (Art. 17);
• restrict or object to processing (Arts. 18 & 21);
• data portability (Art. 20);
• withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal (Art. 7(3)).

To exercise any of these rights, email [email protected].

You also have the right to lodge a complaint with a supervisory authority. In the UK this is the Information Commissioner's Office (ICO). If you are in the EEA, you can complain to your local data protection authority.

We may update this policy when our cookies or the law change. The current version is always at https://yardley.digital/cookies. The "Effective Date" at the top reflects the most recent update.