Combining brand strategy and sales psychology
“Within a week of the alterations and refinement, I had 4 enquiries and 3 sales. My stats have gone up and up!”
You need results, and we like numbers
In real terms, we help you reach your business goals, using metrics your bank manager will love.
What is a website conversion rate?
A: ‘The number of visitors that complete your goal, as a percentage’
Your goal, or call to action, could be ‘Buy now’, ‘Subscribe to my newsletter’, or ‘Contact us’.
The more visitors who hit your goal, the more your bottom line will go up. That’s without increasing:
- The number of monthly visitors (which are costly to acquire)
- Average order value
It’s a numbers game, and it can be simple.
Small increase to conversion =
big difference to your bottom line
This increase in turnover is purely from increasing your conversion rate
To explore how we can help your business, hop on a call with us to discuss your business challenge.
Results driven collaboration
We’re a results driven business, which means we use numbers to gauge your success. Not just ANY numbers; the numbers you care about.
We start with strategy, to get clear on your business aims. This informs what we’ll measure and optimise for.
Through in-person workshop meetings with your team, we’ll get to the core of what you do, and who your ideal clients are. We’ll pinpoint your ‘WHY’ and what makes your business stand out (USP).
Before we start refining, we’ll take baseline measurements to highlight what you are currently achieving.
Common metrics include:
- % of visitors who ‘Subscribe’, ‘Buy now’, or abandon cart
- Time spent on page, before they ‘bounce’
- No. of pages visited per session
We put our lab coats on, setup A/B tests, and measure the results against the baseline.
The cycle of measuring and testing is what we thrive on. We’re looking to turn your website into the best possible selling machine–the one that stays up all night and always has it’s best face on.